Poster research

We researched posters of various genres to get a wider perspective on what is required in the poster we will create.

This poster is for the film 'Transformers' which consists of one single image on a dark background. The dark background focuses the audience on what is going on in the image. The image doesnt give away anything about the film but is relative to the slogan below. The words say 'Their war. Our World' this is relates to the image showing part of the face of an alien and planet earth. The other part of the poster that attracts the audiences eye is the name of the film and the date it will be released. This gives the audience a vague idea when the film will be released but not an exact date. This may then spark a viral marketing campaign by the use of the internet with people interested in wanting to know more.

This second poster is very similar to the 'Transformers' poster, although it being a completely different genre. The dark background again focuses the audience on the image, which is quite chilling and scary and leaves the audience wanting to know more about the film. Again the contrast of the white text on a black background attracts the users eye and gives them the name of the film. There is no date given to the release of the film which also adds the the scariness of the film and leaves the audience wanting to know more. This could again lead to a viral marketing campaign.

This poster again is of a different genre which included a dark background but this time there is alot more going on in the poster. The characters faces are put in greyscale to move them into the background and focus the audiences eye on the foreground image of the car. The characters of the film are identified immediatly which gives away the mysterious factor of the film which we feel is relevant to attracting an audience. Although audiences who enjoy watching films containing these actors would instantly be interested. The image of the car instantly tells the audience what the film is about and the name of the film can be related to previous verions of the film so the audience can instantly find out roughly what the film is about. The credits are also included on the poster which are not used on any of the other posters, this again gives away more information about the film. The poster also allows the audience to find out more by giving a number to text to find out more about the film.

In our film we will use factors of the first two posters due to them having more of an impact on the audience and leaving them wanting to know more. A dark background will be used with a single image with the date and the name of the film. No other details will be used such as credits due to this giving too much information about the film and would not have as greater impact on the audience.