Market Research

We asked a 40 people by the use of systematic sampling, choosing every fourth person. This then reduced the amount of bias in our results and making them more accurate. The results were recorded into a table and then the data was created into graphs.The graphs above show the results that we had found.

The market research shows that the majority of people asked in our survey have seen all of the most common action/racing films. A high percentage of people also feel that there is a need for more films of this genre. Out of the 40 people asked at random the majority of people where young males, most of these said they enjoy these types of film, the pie chart also shows the aspects of these types of film that appeals to people most. The aspect that appeals to people most is the aspect of speed, many people have no favourite aspect but the third popular aspect are modified cars. This means that the film we will create must include aspects of speed and modified cars.