Market Research

We asked a 40 people by the use of systematic sampling, choosing every fourth person. This then reduced the amount of bias in our results and making them more accurate. The results were recorded into a table and then the data was created into graphs.The graphs above show the results that we had found.

The market research shows that the majority of people asked in our survey have seen all of the most common action/racing films. A high percentage of people also feel that there is a need for more films of this genre. Out of the 40 people asked at random the majority of people where young males, most of these said they enjoy these types of film, the pie chart also shows the aspects of these types of film that appeals to people most. The aspect that appeals to people most is the aspect of speed, many people have no favourite aspect but the third popular aspect are modified cars. This means that the film we will create must include aspects of speed and modified cars.

Storyboard

1. The opening shot consists of a close up of a key in the ignition of a car being turned and the engine turning on.
(Car 1)

2. The second shot again consists of another close up of a key turning in the ignition of car being turned and the engine turning on.
(Car 2)

3. Medium Shot of front of both cars with the headlights turning on.

4. Close up shot of foot pressing down on foot pedal, causing the engine to rev. (Car 1)

5. Close up of shot of foot pressing down on foot pedal, causing the engine to rev. (Car 2)

6. Close up of Car 1's Exhaust while being revved.

7. Close up of Car 2's Exhaust while being revved.

8. Close up of front wheel of car spinning.

9. Medium shot of front of cars, then cars race towards camera at speed.

10. Medium shot of cars racing away into distance.

11. Black Screen with the word 'Shift' in white in the centre of the screen. Engine noise in background.

12. Half second shot of inside of car appearing to go at speed.

13. Black screen with the date of film then fade to black. Sound of engines fade out.

The half second shot of the inside of the car appearing to be going at speed will be speeded up to give the affect of going fast. The unsteadiness of the camera gives the sense of speed and excitement. The estimated time of the film will be about 30 seconds, this is because it is a teaser trailer only.