Fast & Furious Research

A low sweeping shot of all the car bonnets with the sound of revving engines. The area is a very urban industrial area which gives the impression of being lawless. The colours of the cars are bright to improve the visual appearance and to appeal to the audience more. The cars rocking backwards and forwards give the feeling that the cars are ready to race.

Close up shots of the drivers faces help create competitive tension and give impression they are ready to race. This close up shot engages the audience and gives the feeling of the being in the passenger or driver in one of the cars. This shot gives a brief idea of the main character in the film.

The quick shot of the text moving across the screen informs the audience when the film will be released but does not give an exact date the contrasts of white on black is simple and is easy and quick to read. This colours are overall very masculine and the involvement of high performance cars and women conclude that this film is targeted at young males.

The trailer also include short, fast close ups of different parts of the car such as the pedals, exhaust and the dials. This is to give the feeling of preparation for the race the colours are mainly neutral dark colours that are easy on the eye. The sound is still the revving engines with a quick sound in between each shot to bridge them. This shot engages the audience by giving the feeling that they are in the car looking down at the dials.

Then the shot of the cars is a wide angle shot of all the cars racing off. This includes a lot of smoke and tyre screeching then the cars speed toward the camera then a sudden change of shot to the title of the film. This leads to the audience wanting to see what happens during the race and who wins.

The final shot is the title of the film. This is the second of only two pieces of information shown in the advert. The title speeds across the screen then pauses in the centre for a brief moment then moves across the screen again. This is also in the same style as the previous title shot.

The narrative in this teaser trailer is just audio clips taken from parts of the film, this helps understand the film without giving the plot away, which in turn intrigues the audience and leaves them wanting to see the film.

Poster research

We researched posters of various genres to get a wider perspective on what is required in the poster we will create.

This poster is for the film 'Transformers' which consists of one single image on a dark background. The dark background focuses the audience on what is going on in the image. The image doesnt give away anything about the film but is relative to the slogan below. The words say 'Their war. Our World' this is relates to the image showing part of the face of an alien and planet earth. The other part of the poster that attracts the audiences eye is the name of the film and the date it will be released. This gives the audience a vague idea when the film will be released but not an exact date. This may then spark a viral marketing campaign by the use of the internet with people interested in wanting to know more.

This second poster is very similar to the 'Transformers' poster, although it being a completely different genre. The dark background again focuses the audience on the image, which is quite chilling and scary and leaves the audience wanting to know more about the film. Again the contrast of the white text on a black background attracts the users eye and gives them the name of the film. There is no date given to the release of the film which also adds the the scariness of the film and leaves the audience wanting to know more. This could again lead to a viral marketing campaign.

This poster again is of a different genre which included a dark background but this time there is alot more going on in the poster. The characters faces are put in greyscale to move them into the background and focus the audiences eye on the foreground image of the car. The characters of the film are identified immediatly which gives away the mysterious factor of the film which we feel is relevant to attracting an audience. Although audiences who enjoy watching films containing these actors would instantly be interested. The image of the car instantly tells the audience what the film is about and the name of the film can be related to previous verions of the film so the audience can instantly find out roughly what the film is about. The credits are also included on the poster which are not used on any of the other posters, this again gives away more information about the film. The poster also allows the audience to find out more by giving a number to text to find out more about the film.

In our film we will use factors of the first two posters due to them having more of an impact on the audience and leaving them wanting to know more. A dark background will be used with a single image with the date and the name of the film. No other details will be used such as credits due to this giving too much information about the film and would not have as greater impact on the audience.

Magazine Research

All of the film magazines studied are ‘Total Film’ Magazines this is due to the magazine being well known and interesting to read and it includes all the popular and new films that are out near the issue date.

This magazine is issued at the time of the ‘X-men 2’ film release. The magazine promotes this by having the front cover as an image of one of the X-men characters. The colours of the magazine are dark with a dark background then bright white text and orange text, this stands out and attracts the user. Also part of the image overlaps the graphics on the magazine. This is similar to the James Bond film cover, this adds to the impact of the cover and helps stand out.

This magazine cover for ‘Star Trek’ is greyscale then the red text used at the top and bottom of the page help the magazine stand out. The image on this magazine does not overlap like the other two magazines, this has just a close-up shot of one of the ‘Star Trek’ characters. This helps the magazine stand out, also the large font magazine title helps people find out what the magazine is called and are easily identifiable for people who already read these magazines.

The colour scheme of this magazine fits in with the image. The house style is white, grey and gold. This adds to the style of James bond with smart font and colours. The text gives an insight of what is in the magazine with new films and reviews. The image over laying the text gives an almost 3D effect of the character popping out of the page.

These magazines show that the magazine cover that will be created needs to include a large background image. With a colour scheme that will suit the image. The text on the magazine needs to include future films and an insight on what is inside the magazine. The cover also needs to stand out by either the use of overlapping and image or having an image which stands out and can easily catch the users eye.

Production Company Information

The Production company we have chosen to use for our film is 'Ska Films.' This is due to a number of Gangster films they produce. They are also a British based company which produce a number of British Films and seeing as our film is British based and the genre is Action/Racing and involves alot of illegal activity and as the genre has evolved from classical ganster films it would be suitable for the film.

Ska Films
Popular films that the company produced are:
Mean Machine (2001)
Snatch (2000)
Lock, Stock and Two Smoking Barrels (1998)

These films are in the age group that we have chosen to target so this also adds to the suitability of the production company.

Magazine Cover

The magazine cover that has been created is keeps in conjunction with the rest of the ‘Total Film’ magazines. The house font of the magazine is kept the same as other ‘Total Film’ magazines. This helps it become easily recognisable it the target audience that would usually buy the magazine and attracts other users who would be interested in the magazine.

The colour scheme of white, black, blue and orange are all contrasting colours so they stand out and attract the users eye. The image of the car is spread over the entire cover which stands out an therefore not only attract film fans but also appeals to automobile fans therefore creating a wider audience for the film. The photo used in the magazine cover coincides with the film due to the car in the photo is one of the car used in the film. This then gives the film and the magazine a connection.